swiftdesignz

For this design concept, I developed a rebrand for Project Home, a nonprofit organization in Philadelphia dedicated to combating homelessness and poverty. My approach moves away from the conventional house motif, instead emphasizing the theme of unity and connection within the community. This reimagined identity aims to reflect the organization’s mission to foster inclusivity and empower individuals through collective support.

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For this design concept, I went with a minimal yet bold aesthetic, using a black and white palette to make the images pop through a striking duotone effect. This choice added an element of suspense and perfectly complemented the magazine's title, 'Method,' which is echoed throughout. The black and white scheme brought a sense of unity, emphasizing a clean, structured approach to both design and content.

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I was tasked with designing an event poster for the Weitzman School of Design, restricted to using only black and white. Instead of seeing it as a limitation, I embraced it, opting for a modern, clean aesthetic that balanced visual appeal with professionalism. This approach not only highlighted the event details clearly but also maintained a sleek, slightly disruptive edge that made the design stand out.

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Designed by Vico Magistretti, the Atollo Lamp is an iconic symbol of Italian design, showcasing a minimalistic geometric form reminiscent of a small mushroom. Its blend of simplicity and elegance has made it a timeless classic. Drawing inspiration from Magistretti's vision, I aimed to infuse that same minimal and geometric aesthetic into my project design.

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