For my design concept, we were tasked with creating a poster for the University of Pennsylvania. I began by focusing on the lockup and exploring how to seamlessly integrate it into the overall design. From the start, I envisioned a structured aesthetic, which inspired my approach of stretching the letters to create a bold and cohesive framework. Building on this foundation, I strategically placed the event details, incorporating a clear hierarchical structure. Each element was thoughtfully aligned with specific points on the letterforms, reinforcing the central theme of structure and cohesion throughout my design.
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