Ana Luisa is a contemporary jewelry brand known for offering high-quality, affordable pieces with a strong focus on sustainability. The brand operates globally, with its headquarters based in New York, and is recognized for providing stylish jewelry to a wide audience. As a medium-sized brand, Ana Luisa primarily targets women aged 16 to 100 who are interested in sustainable and fashionable accessories. In an effort to enhance customer engagement and improve the shopping experience, the brand sought to refresh its app, aiming to create a more seamless and enjoyable user experience.
You can access the figma prototype here:
While functional, Ana Luisa's previous app lacked key features that could enhance user interaction and sales. The app's visual appeal did not match the luxury connotation of the brand name, and users expressed frustration over certain elements. For example, Cara James, a 26-year-old corporate professional and gold jewelry enthusiast, felt that the app resembled budget websites like Shein and did not justify the brand’s value.
Create a visually engaging and cohesive interface that reflects Ana Luisa's brand as a sophisticated, high-value jewelry retailer. Introduce innovative features to enhance user engagement, such as a virtual try-on and a wishlist. Improve the overall shopping flow, ensuring ease of navigation and user satisfaction
Increased User Satisfaction: Feedback indicated that users found the app more enjoyable to navigate and shop with the new design.
Boosted Engagement: The virtual try-on feature saw high adoption rates, increasing user interaction time and overall conversions.
Streamlined Navigation: Removing intrusive elements and simplifying the interface made the app more user-friendly, resulting in a 20% reduction in bounce rates.
Successes: Implementing interactive features like the virtual try-on can significantly improve user engagement and satisfaction.
Areas for Improvement: There are opportunities to further customize the user experience, such as adding personalized product recommendations and user profiles for a more tailored shopping experience.
This project was an exciting opportunity to elevate Ana Luisa's app to match its brand value. I’m proud of how the redesign enhanced both visual appeal and functionality, creating a more seamless and enjoyable shopping experience. Looking ahead, I aim to continue refining the user interface to include even more personalization options.
